There are four key concerns that limit market access for our canola: tariffs, biotechnology, sustainability, and sanitary and phytosanitary. By addressing these issues we can establish stable and open trade, allowing the canola industry to continue to grow, create jobs and contribute to the national economy. Currently, the industry contributes $26.7 billion annually to the economy and supports 250,000 jobs — amounts that will grow as demand and production increases.
Our industry has a new strategic plan targeting 26 million metric tonnes of sustained market demand and production by 2025. By continuing to strengthen our access to global markets we can earn the most value for our canola exports and capitalize on the world?s growing appetite for healthier oils and protein. We'll achieve this by continuing to work closely with government to establish stable and open trade relationships, and ensuring that the quality and production practices of our canola meets the requirements of our export markets.
What is Market Access? It's the lifeblood of the Canadian canola industry.
Industry Vision and Organization
Our market access approach relies on a clear organization of responsibilities, cooperation and a common commitment from both industry and government.
To learn more about the canola industry's market access strategy for the future, including progress, case studies and a more in-depth look at the four key issues read:
Funding for this project has been provided by Agriculture and Agri-Food Canada through Growing Forward 2, a federal - provincial - territorial agreement.